Andy Writer (English)

Definition of Design, Management, Design Management, Design Thinking ... and its use.

나쌤 2020. 9. 19. 09:58

What is Design?

Design is a multinational and historic word

   The origin of 'Design' comes from ' dessein' in French, 'disegno' in Italian and far originated 'designare' in Latin. So, its origianal meaning is purpose. But in French, it had had a form 'dessein' which means 'purpose' and later it had had a similar form 'dessin' but has a different meaning of 'art'. 

   Today, in English it has a meaning both 'purpose' and 'art' as a noun. but, as a verb, design was originated from 'designare' in Latin. 

   The verb 'designare' has three meanings, one is 'to make out', the other one is 'to plan' and the third is 'to make a sketch'. 

 

디자인의 어원

디자인의 어원 디자인이란 "인간생활의 목적에 합치하는 실용적이고 미적인 조형을 계획하고 그를 실현하는것, 즉 실용적이고 미적인 조형의 촉각적이며 가시적인 표현을 말한다." 영어의 디자

blog.daum.net

Design, its origin from Italian, the Latin.

   The origin of design comes from Latin. So it is worth searching how Italian meaning and spelling was transferred into other languages.  

 

 

disegno [italien]

 

vep.lerobert.com

Design is to Design a Design to product a Design - John Hekett.

Design is creating something out of nothing.

   For me, Design is creating something out of nothing. Something means a thing that is valuable so that it is worthwhile to buy it. Nothing means a thing that is not so valuable so that it is not to be selected by the customer. To make a something in this complex environment, you need to define problem right. When you define problem right, then you can make something because is will a solution in that context. 

 

Ernest Ang

Design is to Design a Design to produce a Design - John Heskett

ernestjang.wordpress.com

What is Design by ICSID

   'a creative activity whose aim is to establish the multi-faceted qualities of objects, processes, services and thier systems in whole life cycle. Therefore, design is the central factor of innovative humanisation of technologies and crucial factor of cultural and economic exchange.'

What is management?

   There's lots of defintion of 'management' in the dictionary and in the internet. When I look up 'management' in the dictionary, it shows management is a meaningful set of activities about business, so that this activities value up thier business to get a profit out of it.

1: the act or art of managing : the conducting or supervising of something (such as a business) 사업같은 것을 지휘하고 관리하는 기술 및 행위
   Business improved under the management of new owners.
2: judicious use of means to accomplish an end :  끝날 때까지 (건전한 판단에 따른 보유, 실행, 특성화)하는 수단을 사용함.
   -> Judicious :  having, exercising, or characterized by sound judgment
   is extremely cautious when it comes to money management
3: the collective body of those who manage or direct an enterprise : 사업을 경영 및 이끄는 사람의 총합 
     Management decided to hire more workers.

   But, many of popular guru of management said, management is like these... 

Henri Fayol (1841-1925 )

stated: "to manage is to forecast and to plan, to organise, to command, to co-ordinate and to control." : 예상하고 기획하고 조직하고 명령하고 조율하고 컨트롤 하는 것

Fredmund Malik (1944- )

 defines management as "the transformation of resources into utility".[4]
: 자원을 유용한 것으로 바꾸는 것
Management is included[by whom?] as one of the factors of production – along with machines, materials and money.

Ghislain Deslandes 

 

Ghislain Deslandes | Conférence, séminaire et événement | Philosophe

Vous souhaitez contacter Ghislain Deslandes - Philosophe spécialisé du management pour une conférence en entreprise ? Faites appel à Brand and Celebrities.

brandandcelebrities.com

defines management as "a vulnerable force, under pressure to achieve results and endowed with the triple power of constraint, imitation and imagination, operating on subjective, interpersonal, institutional and environmental levels".[5] 주관적, 개인을 넘어서며, 조직과 환경의 수준에서 운영되면서, 제약, 모방, 상상이라는 3대 힘을 기부하여 결론을 내도록 요구받는 민감한 힘.

Peter Drucker (1909-2005)

saw the basic task of management as twofold: marketing and innovation. Nevertheless, innovation is also linked to marketing (product innovation is a central strategic marketing issue).[citation needed] Peter Drucker identifies marketing as a key essence for business success, but management and marketing are generally understood[by whom?] as two different branches of business administration knowledge.

경영의 주요 임무는 마케팅과 혁신이라고 봤으며, 그럼에도 불구하고 혁신은 마케팅과 연결되어 있다.(제품혁신은 중앙전략적 마케팅 이슈이다). 피터 드러커는 마케팅이 사업 성공의 중요한 핵심이라고 정의하였지만 경영과 마케팅은 사업경영관리지식의 쌍벽을 이루는 것으로 이해하고 있다. 

 

What is Design Management

 

What is Design Management? - Design Management Institute

Simply put, design management is the business side of design. Design management encompasses the ongoing processes, business decisions, and strategies that enable innovation and create effectively-designed products, services, communications, environments, a

www.dmi.org

    Design management can be translated into three things.

    First one is 'using a design tool for a management of company.'. = management by design

    Second one is 'using a management tool to make a great design." = management for design

    Third one is 'designing a new way of management.' = design of managemeent

Why do we need design management?

    When we create something to make a product that has a value, we need to design to make it a beautiful, usable, useful. 

What is the ultimate goal of design management?

What is the element of design management?

   1) Expectations of outcome(s) to bring about competitive advantage

   2) Competitive advantage is directly related to successful innovation

   3) (Design) Innovation occur through ideas brought about by successful design

   4) Successful Design is the result of application of creativity and intellect

   5) Creativity and Intellect are traits of effective designer(human traits).

   (출처) www.researchgate.net/figure/Elements-of-design-management_fig1_274043469

What is Design Thinking?

 

What is Design Thinking? - Design Management Institute

Design thinking is a system that uses the designer's sensibility and methods to match people's needs with what is technologically feasible and what a viable business can convert into consumer value and market opportunity. Tim Brown, IDEO Design management

www.dmi.org