https://www.dexigner.com/news/15345
2008년 IDEA상 수상
Shimano's Coasting Project Wins Gold IDEA Award for Design Excellence
Shimano's Coasting project, a design collaboration between the bicycle components leader, global innovation and design firm IDEO, and Coasting OEM partners, Giant, Raleigh and Trek, received the Gold IDEA Award in the International Design Excellence Award
www.dexigner.com
그러나 현재 망했다.
이유는 미국사람들이 자전거를 타도록 끌어들이기는 했지만,
1. 제조사가 아닌 회사가 제조를 했다.
2. 가격이 맞지 않았다.
경쟁사 Trek Lime은 500달러에 팔았지만, 가격도 400달러에서 700달러로 책정하였다.
What caused Shimano’s Coasting-program to fail ?
A couple of weeks ago, I noticed that the Coasting-website (coasting.com) was not online anymore and that the landing page was Shimano’s corporate website, Shimano.com. Just before writing th…
yannigroth.com
3. 판촉은 잘했다.
4. 장소가 문제였다. 시마노 자전거는 IBD에서 독점 판매하도록 하였다. 구매가 어려웠다?
https://www.youtube.com/watch?v=Rt5Js4YR9BU
이것은 성공?
https://www.thenewhumanitarian.org/fr/node/240402
Pedal power for clean water
Almost 20 percent of t
www.thenewhumanitarian.org
https://www.youtube.com/watch?v=-U-mvfjyiao&ab_channel=teamaquaduct